← Fame through time2010-2019
The 2010s
Whose names filled the books of the 2010s - anyone at all, however long dead - counted as mentions per million words printed, so a period that simply published more does not inflate anyone.
Talked about then
Whose names appeared most in Chinese books during the 2010s, whenever they lived.
- 1
Mao Zedong103 - 2
Deng Xiaoping35 - 3
Lu Xun27 - 4
Confucius26 - 5
Hu Jintao25 - 6
Xi Jinping24 - 7
Chen Shui-bian21 - 8
Zhou Enlai20 - 9
Sun Yat-sen20 - 10
Laozi17 - 11
Lee Kuan Yew17 - 12
Lee Teng-hui17 - 13
Ma Ying-jeou16 - 14
Liu Shaoqi13 - 15
Wen Jiabao10 - 16
Jiang Zemin7.0 - 17
Lin Biao5.9 - 18
Yuan Shikai5.8 - 19
Kang Youwei5.5 - 20
Zhuang Zhou5.3 - 21
Li Keqiang5.1 - 22
Chiang Ching-kuo4.9 - 23Gao Ming4.8
- 24
Zhu De4.5 - 25
Zhao Ziyang4.4
Most read
Who people actually looked up in the 2010s, across every language edition we measure (2015-2019 only - readership is measured from July 2015).
- 1
Donald Trump163.5M - 2
Elizabeth II84.1M - 3
Cristiano Ronaldo75M - 4
Freddie Mercury69.5M - 5
Pablo Escobar68.1M - 6
Lionel Messi62.4M - 7
Elon Musk57M - 8
Stephen Hawking54.9M - 9
Barack Obama54.9M - 10
Dwayne Johnson54.3M - 11
Adolf Hitler51M - 12
Queen Victorianot measured48.6M - 13
Ted Bundy47.4M - 14
Ariana Grande47M - 15
Melania Trump45.3M - 16
Keanu Reeves44.3M - 17
Michael Jackson43.7M - 18
Leonardo DiCaprio42.8M - 19
Vladimir Putin42.4M - 20
LeBron James40.6M - 21
Eminem40.5M - 22
Prince Philip, Duke of Edinburgh40.4M - 23
Princess Margaret, Countess of Snowdon40M - 24
Jason Momoa39.8M - 25
O. J. Simpson39.3M
- 26
Charles Manson39M - 27
David Bowie38.9M - 28
Steve Jobs38.2M - 29
Lady Gaga38.2M - 30
Scarlett Johansson37.7M - 31
Jennifer Aniston37.6M - 32
Albert Einstein37.5M - 33
Conor McGregor37.4M - 34
Muhammad Ali37.4M - 35
Tom Cruise37.2M - 36
Tom Brady37.2M - 37
Kim Kardashian36.6M - 38
Winston Churchill36.1M - 39
George VI36M - 40
Mahatma Gandhi35.7M - 41
Sylvester Stallone35.6M - 42
Arnold Schwarzenegger35.6M - 43
Michael Jordan35M - 44
Cardi B34.6M - 45
Tupac Shakur34.6M - 46
Roger Federer34.6M - 47
Johnny Depp34.3M - 48
Mary, Queen of Scots34.2M - 49
Justin Bieber33.8M - 50
Carrie Fisher33.8M - 51
Taylor Swift33.7M - 52
Mia Khalifanot measured33.6M - 53
Tom Hardy33.6M - 54
Ryan Reynolds33.6M - 55
Elvis Presley33.5M - 56
Emilia Clarke33.2M - 57
John F. Kennedy33.1M - 58
Charles IIInot measured33M - 59
Clint Eastwood32.6M - 60
Priyanka Chopra32.4M - 61
John Cena32.1M - 62
Joseph Stalin31.6M - 63
Stephen Curry31.5M - 64
Abraham Lincoln31M - 65
Jennifer Lawrence30.8M - 66
Beyoncé30.7M - 67
Ivanka Trump30.6M - 68
Angelina Jolie30.5M - 69
Mila Kunis30.4M - 70
Diana, Princess of Wales30.3M - 71
Heath Ledger30.3M - 72
Hillary Clinton30.1M - 73
Margot Robbie30M - 74
Ronald Reagan30M - 75
Gal Gadotnot measured29.9M - 76
Ed Sheeran29.8M - 77
Kylie Jenner29.7M - 78
George H. W. Bush29.6M - 79
Chris Hemsworth29.5M - 80
Frida Kahlo29.4M - 81
Bradley Cooper29.4M - 82
Will Smith29.2M - 83
Rafael Nadal29M - 84
Selena Gomez28.7M - 85
Kanye West28.6M - 86
Brad Pitt28.5M - 87
Jennifer Lopez28.3M - 88
Blake Lively28.2M - 89
Donald Glovernot measured28.2M - 90
XXXTentacion28.1M - 91
Caitlyn Jenner27.8M - 92
Bill Gates27.8M - 93
Bernie Sanders27.7M - 94
Marilyn Monroe27.6M - 95
William Shakespeare27.4M - 96
Chris Pratt27.3M - 97
Edward VIII27.3M - 98
Adelenot measured27.1M - 99
Emma Watson27M - 100
Rihanna27M
Lived then
The most notable people whose working lives fell in the 2010s, ranked where coverage and readership agree.
- 1
Shakira3 decades - 2
Scarlett Johansson2 decades - 3
Emmanuel Macronnot measured- - 4
Angelina Jolie2 decades - 5
Katy Perry1 decades - 6
LeBron James2 decades - 7
Charlize Theron2 decades - 8
David Beckham2 decades - 9
Natalie Portman2 decades - 10
Kanye West2 decades - 11
Beyoncé2 decades - 12
Chris Pratt0 decades - 13
Giorgia Meloni2 decades - 14
Bradley Cooper1 decades - 15
Zlatan Ibrahimović0 decades - 16
Serena Williams2 decades - 17
Kobe Bryant2 decades - 18
Kim Kardashian1 decades - 19
Mark Zuckerberg1 decades - 20
Ronaldinho3 decades - 21
Amy Winehouse1 decades - 22
John Cena1 decades - 23
Kate Winslet3 decades - 24
Andrew Garfield0 decades - 25
Britney Spears2 decades
How to read these rankings
- Attention, not reputation. A place on these lists reflects the attention a person still draws in the public record. It is not a judgement on the life.
- Fame in print. The curves show how often a name appeared in the books of each decade from 1800 to 2019, drawn from the Google Books Ngram corpus.
- Gaps are left as gaps. Where the record is too thin to be fair, we would rather show nothing than guess.