← Fame through time2000-2099
The 21st century
Whose names filled the books of the 21st century - anyone at all, however long dead - counted as mentions per million words printed, so a period that simply published more does not inflate anyone.
Talked about then
Whose names appeared most in Spanish books during the 21st century, whenever they lived.
- 1
Fidel Castro4.1 - 2
Lope de Vega4.1 - 3
Francis Xavier4.0 - 4
Simón Bolívar3.3 - 5
Octavio Paz3.1 - 6
John of God2.9 - 7
Vicente Fox2.8 - 8
Benito Juárez2.7 - 9
Porfirio Díaz2.6 - 10
Rubén Darío2.5 - 11
Andrés Bello2.4 - 12
Hugo Chávez2.1 - 13
Antonio Machado2.0 - 14
Miguel de Cervantes2.0 - 15
Christopher Columbus1.9 - 16
Jorge Luis Borges1.9 - 17
Pablo Neruda1.8 - 18
Hernán Cortés1.8 - 19
Juan Ramón Jiménez1.7
- 20
Federico García Lorca1.6 - 21
Carlos Fuentes1.5 - 22
Felipe González1.5 - 23
Che Guevara1.5 - 24
Salvador Allende1.3 - 25
Miguel de Unamuno1.3 - 26
Gabriel García Márquez1.3 - 27
Venustiano Carranza1.3 - 28
John of the Cross1.3 - 29
Gabriela Mistral1.3 - 30
Bartolomé de las Casas1.2 - 31
Sor Juana Inés de la Cruz1.2 - 32
Emiliano Zapata1.2 - 33
Mario Vargas Llosa1.2 - 34
Felipe Calderón1.2 - 35
Teresa of Ávila1.1 - 36
Diego Rivera1.1 - 37
Julio Cortázar1.1 - 38
Juan Rulfo1.1 - 39
Garcilaso de la Vega1.1 - 40
Evo Morales1.0 - 41Juan Fernández1.0
- 42
Ignatius of Loyola0.98 - 43
Ernesto Zedillo0.97 - 44
Eva Perón0.97
- 45
César Vallejo0.92 - 46
Francisco I. Madero0.90 - 47
José Ortega y Gasset0.88 - 48
Alan García0.81 - 49
Adolfo Suárez0.81 - 50
Pancho Villa0.78 - 51
Andrés Manuel López Obrador0.74 - 52
Tirso de Molina0.73 - 53
José María Aznar0.71 - 54
Francisco Pizarro0.70 - 55
Néstor Kirchner0.69 - 56
Manuel Azaña0.69 - 57
Carlos Menem0.69 - 58
Augusto Pinochet0.68 - 59
Alberto Fujimori0.67 - 60
John of Austria0.67 - 61
Ricardo Palma0.67 - 62
Luis Buñuel0.66 - 63
Francisco Quevedo0.66 - 64
Luis de León0.66 - 65
El Greco0.66 - 66
Ricardo Lagos0.62 - 67
Pedro de Alvarado0.62 - 68
Emilia Pardo Bazán0.61 - 69
María de Jesús0.61 - 70
Frida Kahlo0.59 - 71
Victoriano Huerta0.58 - 72
Salvador Dalí0.58 - 73
Pope Alexander VI0.58 - 74
Camilo José Cela0.58 - 75
Vicente Guerrero0.56 - 76
José Hernández0.56 - 77
Juan Manuel de Rosas0.56 - 78
Pío Baroja0.56 - 79
John I of France0.54
- 80
Bartolomé Mitre0.53 - 81
Juan Vicente Gómez0.53 - 82
Francisco de Vitoria0.53 - 83
Pablo Escobar0.53 - 84
Bernal Díaz del Brawl0.52 - 85
Álvaro Obregón0.51 - 86
José de San Martín0.51 - 87
Luis de Góngora0.51 - 88
Fernán González of Castile0.51 - 89
Vicente Aleixandre0.50 - 90
Francisco de Miranda0.49 - 91
Benito Pérez Galdós0.49 - 92
Diego Velázquez0.48 - 93
Manuel de Falla0.48 - 94
Vasco de Quiroga0.46 - 95
Juan Andrés0.46 - 96
Guadalupe Victoria0.46 - 97
Carlos Gardel0.45 - 98
Bernardino de Sahagún0.44 - 99
Raúl Castro0.44 - 100
Jorge Juan y Santacilia0.44
Most read
Who people actually looked up in the 21st century, across every language edition we measure (2015-2026 only - readership is measured from July 2015).
- 1
Donald Trump336.3M - 2
Elizabeth II223.3M - 3
Cristiano Ronaldo211.6M - 4
Elon Musk207.7M - 5
Lionel Messi178.6M - 6
Vladimir Putin136.2M - 7
Joe Biden124M - 8
Freddie Mercury122.9M - 9
Jeffrey Dahmer120.3M - 10
Adolf Hitler118.7M - 11
Taylor Swift117.8M - 12
Barack Obama115.9M - 13
Michael Jackson114.4M - 14
Pablo Escobar114.4M - 15
Kamala Harris113.6M - 16
Dwayne Johnson111M - 17
Queen Victorianot measured105.6M - 18
Keanu Reeves103.4M - 19
Prince Philip, Duke of Edinburgh102.1M - 20
Elvis Presley99.6M - 21
Tom Cruise99.4M - 22
LeBron James99.2M - 23
Jeffrey Epstein98.7M - 24
Michael Jordan98.4M - 25
Ariana Grande98M
Lived then
The most notable people whose working lives fell in the 21st century, ranked where coverage and readership agree.
- 1
Justin Trudeau1 decades - 2
Emmanuel Macronnot measured- - 3
Giorgia Meloni2 decades - 4
Zohran Mamdaninot measured- - 5
Mark Carney1 decades - 6
Andy Burnhamnot measured- - 7
Marco Rubio1 decades - 8
Alexandria Ocasio-Cortez0 decades - 9
Bashar al-Assad2 decades - 10
Rishi Sunak0 decades - 11
Mojtaba Khamenei0 decades - 12
Mohammed bin Salman Al Saudnot measured- - 13
Nayib Bukelenot measured- - 14
Ahmed al-Sharaanot measured- - 15
Dmitry Medvedev3 decades - 16
Tulsi Gabbard0 decades - 17
María Corina Machado1 decades - 18
Volodymyr Zelensky0 decades - 19
Pedro Sáncheznot measured- - 20
Alexei Navalny1 decades - 21
Liz Truss0 decades - 22
Marine Le Pen2 decades - 23
Alice Weidel1 decades - 24
Ramzan Kadyrov2 decades - 25
Pete Hegseth0 decades
How to read these rankings
- Attention, not reputation. A place on these lists reflects the attention a person still draws in the public record. It is not a judgement on the life.
- Fame in print. The curves show how often a name appeared in the books of each decade from 1800 to 2019, drawn from the Google Books Ngram corpus.
- Gaps are left as gaps. Where the record is too thin to be fair, we would rather show nothing than guess.