← Fame through time2000-2099
The 21st century
Whose names filled the books of the 21st century - anyone at all, however long dead - counted as mentions per million words printed, so a period that simply published more does not inflate anyone.
Talked about then
Whose names appeared most in Chinese books during the 21st century, whenever they lived.
- 1
Mao Zedong114 - 2
Deng Xiaoping61 - 3
Lu Xun36 - 4
Jiang Zemin36 - 5
Hu Jintao30 - 6
Zhou Enlai26 - 7
Confucius19 - 8
Sun Yat-sen18 - 9
Chen Shui-bian13 - 10
Liu Shaoqi13 - 11
Xi Jinping12 - 12
Laozi11 - 13
Lee Teng-hui10.0 - 14
Lee Kuan Yew8.8 - 15
Ma Ying-jeou8.5 - 16
Wen Jiabao8.1 - 17
Lin Biao5.7 - 18
Zhu De4.9 - 19
Yuan Shikai4.6 - 20
Jiang Qing4.0 - 21
Zhuang Zhou3.9 - 22Gao Ming3.6
- 23
Kang Youwei3.6 - 24
Chiang Ching-kuo2.9 - 25
Yan Fu2.8 - 26
Li Keqiang2.7 - 27
Zhao Ziyang2.2 - 28
Tsai Ing-wen1.8 - 29
Li Peng1.8 - 30
Sima Qian1.7 - 31
Jack Ma1.7 - 32
Zhang Yimou1.6 - 33
Soong Ching-ling1.5 - 34
Li Hongzhang1.5 - 35
Zhu Xi1.4 - 36
Chen-ning Yang1.3 - 37
Zhu Rongji1.3 - 38
Cao Xueqin1.2
- 39
Qu Yuan1.2 - 40
Li Bai1.2 - 41
Dong Zhongshu1.0 - 42
Mozi1.0 - 43
Xun Kuang0.99 - 44
Koxinga0.99 - 45
Zhuge Liang0.98 - 46
Mo Yan0.93 - 47Li Si0.90
- 48
Hong Xiuquan0.90 - 49
Bruce Lee0.88 - 50
Zheng He0.87 - 51
Tao Yuanming0.87 - 52
Wang Anshi0.87 - 53
Hai Rui0.86 - 54
Du Fu0.78 - 55
Cao Cao0.72 - 56
Han Yu0.69 - 57
Wang Yi0.69 - 58
Wang Yangming0.65 - 59
Lin Yutang0.61 - 60
Li Qiang0.59 - 61
Ouyang Xiu0.58 - 62
Gu Yanwu0.55 - 63
Zeng Guofan0.54
- 64
Su Shi0.54 - 65
Liu Zongyuan0.52 - 66
Emperor Wu of Han0.51 - 67
Wang Fuzhi0.51 - 68
Liu Bei0.49 - 69
Huang Zongxi0.49 - 70
Wu Zetian0.48 - 71
Lin Tse-hsu0.48 - 72
Li Zicheng0.47 - 73
Wang Xizhi0.45 - 74
Liu Xiang0.45 - 75
Yao Ming0.44 - 76
Hongwu Emperor0.43 - 77
Jia Yi0.43 - 78
Hua Guofeng0.43 - 79
Pu Songling0.42 - 80
Tan Sitong0.39 - 81
Xu Xiake0.39 - 82
Gui Youguang0.39 - 83
Zhang Zhidong0.38 - 84
Emperor Taizong of Tang0.35 - 85
Pang De0.35 - 86
Ma Huateng0.34 - 87
Kim Il-sung0.33 - 88
Wen Tianxiang0.31
- 89
Li Na0.29 - 90
Gao Xingjian0.29 - 91
Zengzi0.29 - 92
Liu Xiaobo0.28 - 93
Teresa Teng0.27 - 94Wang Chong0.27
- 95
Zuo Zongtang0.26 - 96
Bai Juyi0.25 - 97
Park Chung-hee0.24 - 98
Guan Zhong0.24 - 99
Xu Guangqi0.24 - 100Liu Jiang0.23
Most read
Who people actually looked up in the 21st century, across every language edition we measure (2015-2026 only - readership is measured from July 2015).
- 1
Donald Trump336.3M - 2
Elizabeth II223.3M - 3
Cristiano Ronaldo211.6M - 4
Elon Musk207.7M - 5
Lionel Messi178.6M - 6
Vladimir Putin136.2M - 7
Joe Biden124M - 8
Freddie Mercury122.9M - 9
Jeffrey Dahmer120.3M - 10
Adolf Hitler118.7M - 11
Taylor Swift117.8M - 12
Barack Obama115.9M - 13
Michael Jackson114.4M - 14
Pablo Escobar114.4M - 15
Kamala Harris113.6M - 16
Dwayne Johnson111M - 17
Queen Victorianot measured105.6M - 18
Keanu Reeves103.4M - 19
Prince Philip, Duke of Edinburgh102.1M - 20
Elvis Presley99.6M - 21
Tom Cruise99.4M - 22
LeBron James99.2M - 23
Jeffrey Epstein98.7M - 24
Michael Jordan98.4M - 25
Ariana Grande98M
Lived then
The most notable people whose working lives fell in the 21st century, ranked where coverage and readership agree.
- 1
Melania Trump1 decades - 2
Kylie Jenner0 decades - 3
Ivanka Trump1 decades - 4
Kendall Jenner0 decades - 5
Heidi Klum2 decades - 6
Gisele Bündchen0 decades - 7
Brooke Shields4 decades - 8
Cindy Crawford3 decades - 9
Gigi Hadid0 decades - 10
Irina Shayk0 decades - 11
Bella Hadid0 decades - 12
Cara Delevingne0 decades - 13
Miranda Kerr0 decades - 14
Kate Upton0 decades - 15
Naomi Campbell3 decades - 16
Tiffany Trump0 decades - 17
Kourtney Kardashian0 decades - 18
Hailey Biebernot measured- - 19
Kate Moss3 decades - 20
Adriana Lima0 decades - 21
Rosie Huntington-Whiteley0 decades - 22
Claudia Schiffer3 decades - 23
Emily Ratajkowski0 decades - 24
Elsa Pataky2 decades - 25
Dita Von Teese0 decades
How to read these rankings
- Attention, not reputation. A place on these lists reflects the attention a person still draws in the public record. It is not a judgement on the life.
- Fame in print. The curves show how often a name appeared in the books of each decade from 1800 to 2019, drawn from the Google Books Ngram corpus.
- Gaps are left as gaps. Where the record is too thin to be fair, we would rather show nothing than guess.