Hailey Bieber

Hailey Rhode Baldwin was born November 22, 1996, into a family already familiar with cameras - but she carved her own route through modeling, landing campaigns for Guess, Ralph Lauren, and Tommy Hilfiger. The work was steady, the bookings solid, the kind of career most models spend years chasing. Then she launched Rhode, a skincare brand where she holds the title of founder and chief creative officer, and in 2024 e.l.f. bought it for $1 billion. Forbes named her to their 30 under 30 list in 2023 in the Art & Style category. She's still modeling, still showing up in campaigns, but the exit rewrote the math on what a model's second act can look like.