← Fame through time2000-2099
The 21st century
Whose names filled the books of the 21st century - anyone at all, however long dead - counted as mentions per million words printed, so a period that simply published more does not inflate anyone.
Talked about then
Whose names appeared most in German books during the 21st century, whenever they lived.
- 1
Thomas Mann8.5 - 2
Max Weber4.4 - 3
Novalis3.9 - 4
Karl Marx3.2 - 5
Jean Paul2.9 - 6
Martin Luther2.7 - 7
Adolf Hitler2.6 - 8
Richard Wagner2.1 - 9
Sigmund Freud2.0 - 10
Heinrich Heine1.9
- 11
Willy Brandt1.9 - 12
Walter Benjamin1.9 - 13
Paracelsus1.9 - 14
Friedrich Nietzsche1.9 - 15
Helmut Kohl1.8 - 16
Gerhard Schröder1.8 - 17
Hannah Arendt1.7 - 18
Immanuel Kant1.7 - 19
Jürgen Habermas1.7 - 20
Maria Theresa1.6 - 21
Heinrich Mann1.6 - 22
Carl Schmitt1.5 - 23
Bertolt Brecht1.5 - 24
Angela Merkel1.5 - 25
Franz Kafka1.4
Most read
Who people actually looked up in the 21st century, across every language edition we measure (2015-2026 only - readership is measured from July 2015).
- 1
Donald Trump336.3M - 2
Elizabeth II223.3M - 3
Cristiano Ronaldo211.6M - 4
Elon Musk207.7M - 5
Lionel Messi178.6M - 6
Vladimir Putin136.2M - 7
Joe Biden124M - 8
Freddie Mercury122.9M - 9
Jeffrey Dahmer120.3M - 10
Adolf Hitler118.7M - 11
Taylor Swift117.8M - 12
Barack Obama115.9M - 13
Michael Jackson114.4M - 14
Pablo Escobar114.4M - 15
Kamala Harris113.6M - 16
Dwayne Johnson111M - 17
Queen Victorianot measured105.6M - 18
Keanu Reeves103.4M - 19
Prince Philip, Duke of Edinburgh102.1M - 20
Elvis Presley99.6M - 21
Tom Cruise99.4M - 22
LeBron James99.2M - 23
Jeffrey Epstein98.7M - 24
Michael Jordan98.4M - 25
Ariana Grande98M
Lived then
The most notable people whose working lives fell in the 21st century, ranked where coverage and readership agree.
- 1
Flávio Bolsonaronot measured- - 2
Marielle Franco0 decades - 3
Eduardo Bolsonaronot measured- - 4
Eduardo Paesnot measured- - 5
Simone Tebetnot measured- - 6
Alexandre de Moraesnot measured- - 7
Erika Hiltonnot measured- - 8
Eduardo Riedelnot measured- - 9
Sergio Moronot measured- - 10
Eduardo Leitenot measured- - 11
Manuela d'Ávilanot measured- - 12
Guilherme Boulosnot measured- - 13
Leila Barrosnot measured- - 14
Rosângela Lula da Silvanot measured- - 15
Rodrigo Pacheconot measured- - 16
Soraya Thronickenot measured- - 17
Gleisi Hoffmannnot measured- - 18
Kim Kataguirinot measured- - 19
Davi Alcolumbrenot measured- - 20
Jean Wyllysnot measured- - 21
David Mirandanot measured- - 22
Wilson José Witzelnot measured- - 23
Ricardo Sallesnot measured- - 24
Mara Gabrillinot measured- - 25
Renan Contarnot measured-
How to read these rankings
- Attention, not reputation. A place on these lists reflects the attention a person still draws in the public record. It is not a judgement on the life.
- Fame in print. The curves show how often a name appeared in the books of each decade from 1800 to 2019, drawn from the Google Books Ngram corpus.
- Gaps are left as gaps. Where the record is too thin to be fair, we would rather show nothing than guess.