Study
The most followed people in Brazil
The biggest social audiences in Brazil, ranked by total following — not fame.
- 1
Marília Mendonça27.6M - 2
Gusttavo Lima21.8M - 3
Anitta18.3M - 4
Lynja14.8M - 5
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Wesley Safadão14.7M - 6
Luan Santana13.5M - 7
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Gabriela Rocha9.9M - 8
Zé Felipe9.8M - 9
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Ludmilla9.5M - 10
Neymar8.9M - 11
Luísa Sonza8.5M - 12
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Naiara Azevedo7.7M - 13
Lord Vinheteiro7.5M - 14
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Jair Bolsonaro6.6M - 15
Kevinho6.5M - 16
Maisa Silva5.8M - 17
Pedro Sampaio5.4M - 18
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Ana Castela5.1M - 19
João Gomes5.0M - 20
Xuxa4.7M - 21
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Iza4.6M - 22
Mariana Nolasco4.4M - 23
Amado Batista4.3M - 24
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Gloria Groove4.2M - 25
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MC Cabelinho4.1M
Ranked by total sourced social following — the largest audience on record per person, drawn mainly from YouTube where we source reliably.
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