Study
The most followed people in Brazil
The biggest social audiences in Brazil, ranked by total following — not fame.
- 1
Marília Mendonça27.6M - 2
Gusttavo Lima21.8M - 3
Anitta18.3M - 4
Lynja14.8M - 5
Wesley Safadão14.7M - 6Luan Santana13.5M
- 7
Gabriela Rocha9.9M - 8
Zé Felipe9.8M - 9
Ludmilla9.5M - 10
Neymar9.1M - 11
Luísa Sonza8.5M - 12
Pabllo Vittar8.1M - 13
Pyong Lee8.0M - 14
Naiara Azevedo7.7M - 15
Lord Vinheteiro7.5M - 16
Alok7.2M - 17
Lucas Lucco6.9M - 18
Jair Bolsonaro6.6M - 19
Kevinho6.5M - 20
Maisa Silva5.8M - 21
Pedro Sampaio5.4M - 22
Ana Castela5.1M - 23
João Gomes5.0M - 24
Xuxa4.7M - 25
Iza4.6M
Ranked by total sourced social following — the largest audience on record per person, drawn mainly from YouTube where we source reliably.
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