German entrepreneur, founder of Adidas shoe company (1900–1978)
The cobbler who turned athlete endorsements into empire. Adolf Dassler built Adidas from a family shoe factory, pioneering the concept that a runner's choice could sell millions of pairs — then watched his own brother become his fiercest rival.
Adolf Dassler was born on 3 November 1900 in Germany and trained as a cobbler. He started Gebrüder Dassler Schuhfabrik, and his brother Rudolf joined the business in 1924. The partnership fractured after World War II; in 1948 the brothers split and each launched a competing sportswear company — Adolf founded Adidas, Rudolf founded Puma. Dassler's real edge was design innovation and a then-novel strategy: securing endorsements from athletes to move product. By the time he died on 6 September 1978, Adidas operated seventeen factories and pulled in a billion Deutschmarks a year.
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