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Rudolf Dassler

German businessman (1898-1974) · Germany · Founders · Died at 76

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The older brother who turned a family shoe business into a lifelong feud. Rudolf Dassler split from his sibling Adi after World War II and founded Puma - the sportswear rivalry that began in one small German town and never ended.

Also in Deutsch

Awards

Bavarian Order of Merit
Officer's Cross of the Order of Merit of the Federal Republic of Germany

Family

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About this person

Born in Herzogenaurach in 1898, Rudolf joined his younger brother Adolf's shoe company in 1924, and together they ran Gebrüder Dassler Schuhfabrik. The partnership survived into World War II, but a feud erupted afterward and the brothers severed ties in 1948. Rudolf struck out alone, first naming his new venture "Ruda" before settling on Puma - borrowed from the Quechua word for cougar. He ran the company until his death in 1974, never reconciling with the brother whose company, Adidas, would remain his permanent rival across the same hometown streets.

Country
Germany
Category
Founders
Type
Founder
Status
deceased
Dates
Lived 1898 to 1974 · aged 76

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