Levi Strauss
German-Jewish-born American businessman (1829-1902) · United States · Founders · Died at 73
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Something wrong?He turned heavy canvas into the world's most ubiquitous garment. Before Levi Strauss, work pants tore. After him, blue jeans became the uniform of miners, rebels, and eventually everyone.
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Löb Strauß was born in Bavaria on February 26, 1829, and crossed into America with a new name and no product yet in mind. In 1853 he opened Levi Strauss & Co. in San Francisco, a dry goods business that supplied the Gold Rush. Somewhere in those years he began manufacturing blue jeans - the first company to do so - stitching durable denim for men whose work shredded ordinary cloth. The firm grew quietly, stitching its way into permanence. Strauss died September 26, 1902, seventy-three years old, having founded an empire on rivets and seams.
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