Jazze Pha

Phalon Anton Alexander, known professionally as Jazze Pha, is an American record producer. He founded the record label Sho'nuff Records in 1995, through which he signed R&B singer Ciara in 2003. He produced her 2004 single "1, 2 Step," which peaked at number two on the Billboard Hot 100, and served as executive producer for its parent album, Goodies (2004). Released in a joint venture with LaFace Records, the album was met with critical and commercial success, although Ciara parted ways with Sho'nuff shortly after.