Cole Bennett
American videographer · United States · On the map · Directors · Born 1996 · age 30
Cole Bennett turned a high school YouTube channel into Lyrical Lemonade, the most recognizable name in rap video production - bright, surreal, and everywhere. His work for Juice Wrld, Eminem, Drake, and Kanye West made him the rare director whose brand carries as much weight as the artists'.
Cole Bennett is read about 686 times a day, in 11 languages.
A typical day, 30 days to 8 November 2026
The middle day of the days counted, so one week of news cannot move it. The line under it is the last 402 days, one point a day.
Something wrong?A life in dates
Juice WRLD: Into the AbyssFilm2015
Hot OnesSeries1996Born14 May 1996People around Cole
Close ties
Also in Deutsch
Filmography 2
7 credits on file
Television 1
Media & music
On YouTube
24.3M subscribersPhotos 3
About this person
Born May 14, 1996, Bennett founded Lyrical Lemonade as a video production banner and built it into a cultural force, directing clips that defined the visual language of a generation of hip-hop. His client list grew to include Justin Bieber, Tyler, the Creator, Clipse, J. Cole, and Jack Black, among others - a roster that spans genres but shares his signature aesthetic. In 2024, Def Jam released his debut studio album All Is Yellow, completing the unusual arc from behind-the-camera tastemaker to recording artist. He's a record executive now, too, though the videos remain what made the name stick.
