Adam22
✓ Source-basedrisingAmerican podcaster (born 1983)
He built a microphone empire by betting early on the rappers no one else would touch - SoundCloud unknowns who later became chart names - and turned a podcast into underground hip-hop's front door.
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Podcasters from United States 6
About this person
Adam Grandmaison was born 24 November 1983 and started as Adam22, a name that would become shorthand for a certain strain of LA rap media. He launched No Jumper as a podcast centered on hip-hop culture, staking ground in the spaces between the industry's polished surfaces. By 2017, Rolling Stone was calling him "underground hip-hop's major tastemaker" - the guy who spotted talent before the labels did, who gave airtime to artists still uploading beats from bedrooms. The platform grew into a YouTube fixture, a catalog of interviews that caught people on the way up. He made a lane by being there first.
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