German alpine skier and entrepreneur
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Wilhelm Hermann Björn Bogner Jr. is a German fashion designer, film maker and former alpine ski racer. He inherited the Bogner clothing brand, originally set up as Willy-Bogner-Skivertrieb by his father, Willy Bogner Sr., and expanded through the efforts of his mother, Maria, who is credited with the introduction of stretch pants to the ski fashion world.
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