Ryuchell
Japanese model (1995-2023) · Japan · On the map · Models · Died at 27
Ryuchell rode Harajuku street style to social media stardom in Japan's genderless fashion wave, then pivoted to activism - speaking for LGBT rights on national television after publicly stepping outside male gender norms and divorce in 2022, a move that brought harsh scrutiny in the final year of their life.
Ryuchell is read about 715 times a day, in 8 languages.
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471K subscribersAbout this person
Ryuji Higa, born September 1995, built a following as Ryuchell by modeling in Harajuku during the mid-2010s and became a defining voice in Japan's genderless fashion subculture. In 2018 they released their first single, "Hands Up!! If You're Awesome," expanding into music. Four years later they took a public stand, advocating for LGBT rights on Japanese television and announcing they no longer identified under male gender roles - a declaration made alongside news of their divorce. The openness invited backlash. Ryuchell died in July 2023 at 27.
