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Robert Zajonc
Polish social psychologist · United States · On the map · Academics · Lived 1923 to 2008 · aged 85
Robert Bolesław Zajonc was a Polish social psychologist who is known for his decades of work on a wide range of social and cognitive processes. One of his most important contributions to social psychology is the mere-exposure effect.
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Zajonc also conducted research in the areas of social facilitation, and theories of emotion, such as the affective neuroscience hypothesis.