John Bargh

John A. Bargh is a social psychologist working at Yale University as the Susan Nolen-Hoeksema Professor Emeritus of Psychology and of Cognitive Science and Management. At Yale, he formed the Automaticity in Cognition, Motivation, and Evaluation (ACME) Laboratory. Bargh's work focuses on automaticity and unconscious processing as a method to better understand social behavior, as well as philosophical topics such as free will. Much of Bargh's work investigates whether behaviors thought to be under volitional control may result from automatic interpretations of and reactions to external stimuli, such as words.