Mark S. Granovetter

Mark Sanford Granovetter is an American sociologist and professor at Stanford University. He is best known for his work in social network theory and in economic sociology, particularly his theory on the spread of information in social networks known as The Strength of Weak Ties (1973). In 2014 Granovetter was named a Citation Laureate by Thomson Reuters and added to that organization's list of predicted Nobel Prize winners in economics. Data from the Web of Science show that Granovetter has written both the first and third most cited sociology articles.