John B. Watson
American psychologist (1878
United StatesSummary
Updated 2026-05-29
Pioneered behaviorism in psychology and made it stick through a 1913 Columbia lecture that reshaped the field. Watson's research on child development and advertising proved controversial, especially the Little Albert experiment—a dark footnote in psychology's early days.
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John Broadus Watson was an American psychologist who popularized the scientific theory of behaviorism, establishing it as a psychological school. Watson advanced this change in the psychological discipline through his 1913 address at Columbia University, titled Psychology as the Behaviorist Views It. Through his behaviorist approach, Watson conducted research on animal behavior, child rearing, and advertising, as well as conducting the controversial "Little Albert" experiment and the Kerplunk experiment. He was also the editor of Psychological Review from 1910 to 1915. A Review of General Psyc…
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