Joe Sugg

British vlogger · United Kingdom · On the map · Creators · Born 1991 · age 35

Joe Sugg turned bedroom vlogging into 8 million subscribers, then walked off YouTube and onto a BBC ballroom floor - a rare cross from digital celebrity into old-media prime time that actually worked.

Joe Sugg is read about 435 times a day, in 22 languages.

A typical day, 30 days to 9 November 2026

The middle day of the days counted, so one week of news cannot move it. The line under it is the last 400 days, one point a day.

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Joe Sugg

Sibling Zoe Sugg

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About this person

Joseph Graham Sugg, born 8 September 1991, is the younger brother of YouTuber Zoe Sugg and started his own channel, ThatcherJoe, in 2012. The videos found an audience and the subscriber count climbed past 8 million. In 2018 he took a hard turn and entered the sixteenth series of Strictly Come Dancing, making it to the final. A year later he was cast as Ogie Anhorn in the West End production of Waitress. He has also written books and built businesses around the following he built online.

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United Kingdom