James Hoffmann
British businessman, author and barista · United Kingdom · On the map · Writers · Born 1979 · age 46
James Alexander Hoffmann is an English barista, YouTuber, entrepreneur, coffee consultant, and author. Hoffmann first came to prominence after winning the World Barista Championship in 2007 and has since been credited as a pioneer of Britain's third-wave coffee movement.
James Hoffmann is read about 130 times a day, in 4 languages.
A typical day, 30 days to 6 November 2026
The middle day of the days counted, so one week of news cannot move it. The line under it is the last 400 days, one point a day.
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On YouTube
2.6M subscribersAbout this person
Hoffmann has published three books, including The World Atlas of Coffee, amassed a significant following on YouTube, started several businesses, including the specialty coffee roaster Square Mile Coffee Roasters, and consulted for several coffee ventures.