Estée Lauder
American businesswoman (1906-2004) · United States · Designers · Lived 1908 to 2004 · aged 95
Estée Lauder is read about 847 times a day, in 40 languages.
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Something wrong?She turned a homemade face cream into a cosmetics empire that still carries her name, building it sample by sample until Time put her on a list of 20 business minds that shaped a century - the only woman there.
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Photos 8
Estee Lauder NYWTS.jpg?width=1200)
Bush Contact Sheet P16206 (cropped).jpg?width=1200)
Estee and Joseph H. Lauder at a fine arts festival at Mar-A-Lago. BM00493 (1)
Estee and Joseph H. Lauder at a fine arts festival at Mar-A-Lago. BM00493.jpg?width=1200)
Estee and Joseph H. Lauder at a Red Cross Ball at The Breakers in Palm Beach. BM00538 (crop).jpg?width=1200)
Estee and Joseph H. Lauder at a Red Cross Ball at The Breakers in Palm Beach. BM00538 (cropped)
Estee and Joseph H. Lauder at a Red Cross Ball at The Breakers in Palm Beach. BM00538
Estee and Joseph Lauder with advertising executive Philip Lukin at a party in Palm Beach. BM00244Awards
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Born Josephine Esther Mentzer on July 1, 1908, she co-founded her cosmetics company with her husband Joseph Lauter, who later changed his surname to Lauder. She built the business by hand, relying on direct selling and the power of letting customers try before they bought. By 1998, Time magazine named her to its list of the 20 most influential business geniuses of the 20th century - she was the sole woman among them. She died April 24, 2004, decades after proving that a woman with jars of cream and a strategy could rewrite an industry.
Designers from the United States 6
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