Dietrich Mateschitz is read about 1,233 times a day, in 40 languages.
A typical day, 30 days to 15 October 2026
The middle day of the days counted, so one week of news cannot move it. The line under it is the last 390 days, one point a day.
Something wrong?He turned a Thai energy tonic into a $27 billion empire and then bought the sports world - Formula One teams, football clubs across Europe - all carrying the same red-and-blue can.
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About this person
Dietrich Mateschitz spent years in marketing at Unilever and Blendax before a trip to Thailand changed the direction. He found Krating Daeng, adapted it, and co-founded Red Bull GmbH in 1984, launching in Austria three years later. The 49% stake he held made him one of the world's wealthiest by April 2022, worth an estimated $27.4 billion. With that came acquisitions: Red Bull Racing, six-time Constructors' Champions in Formula One, its sister team Racing Bulls, FC Red Bull Salzburg, RB Leipzig. He died in October 2022, leaving a company that had turned a beverage into a global sports conglomerate.
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