Claim profile

Dietrich Mateschitz

Austrian businessman (1944–2022)

  • Fame56.9
  • Momentum0.0
  • Austria rank#224
Source-basedFalling
  • Fame56.9
  • Momentum0.0
  • Austria rank#224
  • Wikipedia35.6K
Lived 1944–2022, aged 78Austria
Austria flagAustriaFoundersFounder
  • Wikipedia
    40 languages
    Cross-language footprint
  • Rank in Austria
    #224
    Founders
  • Era
    1944–2022
    Aged 78
Summary
Updated 2026-06-25

He turned a Thai energy tonic into a $27 billion empire and then bought the sports world — Formula One teams, football clubs across Europe — all carrying the same red-and-blue can.

Biography

About

Dietrich Mateschitz spent years in marketing at Unilever and Blendax before a trip to Thailand changed the direction. He found Krating Daeng, adapted it, and co-founded Red Bull GmbH in 1984, launching in Austria three years later. The 49% stake he held made him one of the world's wealthiest by April 2022, worth an estimated $27.4 billion. With that came acquisitions: Red Bull Racing, six-time Constructors' Champions in Formula One, its sister team Racing Bulls, FC Red Bull Salzburg, RB Leipzig. He died in October 2022, leaving a company that had turned a beverage into a global sports conglome…

Where to find them

Platforms

By the numbers

Score breakdown

The six component signals behind the Fame score, and their ranks across the leaderboards.

Fame
Falling
56.9
Composite of search demand, mentions, audience & graph footprint.
Score components
Historical23.9
Now attention3.4
Source confidence65.0
Completeness75.0
Global rank
—
Country rank
#224
Category rank
—
Receipts

Sources

  • Wikidata
    wikidata · wikidata.org
    High confidence
  • Wikipedia
    wikipedia · en.wikipedia.org
    High confidence
  • Pantheon 2.0
    database · pantheon.world
    High confidence