King of Thessalonica
He set out to reclaim Jerusalem and ended up carving a kingdom from the Byzantine Empire's wreckage instead. The Marquis of Montferrat led the Fourth Crusade to Constantinople, not the Holy Land, and walked away wearing a different crown.
Boniface inherited Montferrat around 1192, a northwestern Italian march with more ambition than means. By 1201 he'd positioned himself at the head of the Fourth Crusade, ostensibly bound for Egypt and Jerusalem. The expedition famously derailed — financial trouble, Venetian debt, a detour to sack Constantinople in 1204 — and the crusaders dismantled the Byzantine Empire rather than fight the Saracens. In the division of spoils Boniface claimed Thessalonica, proclaiming himself king in 1205. He spent his remaining years defending that turbulent new realm against Bulgarian incursions and Greek r…
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