Albert Bandura is read about 656 times a day, in 58 languages.
A typical day, 30 days to 15 October 2026
The middle day of the days counted, so one week of news cannot move it. The line under it is the last 390 days, one point a day.
Something wrong?He proved children learn violence by watching it - and in doing so, helped dismantle behaviorism's stranglehold on psychology. His Bobo doll experiment made observation a mechanism, not just imitation, and opened the door to cognitive science.
A life in dates
Also in Deutsch
Photos 7
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In their own words 3
, If self-efficacy is lacking, people tend to behave ineffectually, even though they know what to do.
Persons who have a strong sense of efficacy deploy their attention and effort to the demands of the situation and are spurred by obstacles to greater effort.
Self-belief does not necessarily ensure success, but self-disbelief assuredly spawns failure.
Awards
About this person
Born December 4, 1925, Bandura moved from Canada to Stanford, where he spent decades building social cognitive theory and the concept of self-efficacy - the belief that you can act and change outcomes. In 1961, his Bobo doll experiment showed that children who watched an adult hit an inflatable clown were far more likely to do the same, proving that behavior could be learned through observation alone, without reinforcement. The work bridged behaviorism and cognitive psychology at a time when the field was ready to cross. A 2002 survey placed him fourth among the most-cited psychologists ever, behind Skinner, Freud, and Piaget. He became the first psychologist to pass a million Google Scholar citations. He died July 26, 2021, widely called the greatest living psychologist of his time.
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