William Crapo Durant
American automotive businessman (1861-1947) · United States · On the map · Founders · Died at 85
William Crapo Durant was an American businessman. A leading pioneer of the United States automobile industry, he was the founder of General Motors and a co-founder of Chevrolet.
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He created a system in which a company held multiple brands - each seemingly independent, with different automobile lines - bound under a unified corporate holding company. He also founded Frigidaire.
