Ulric Neisser

Ulric Richard Gustav Neisser (December 8, 1928 – February 17, 2012) was a German-American psychologist, Cornell University professor, and member of the US National Academy of Sciences. He has been referred to as the "father of cognitive psychology". Neisser researched and wrote about perception and memory. He posited that a person's mental processes could be measured and subsequently analyzed.