Theodore Newcomb

Theodore Mead Newcomb was an American social psychologist, professor and author. Newcomb led the Bennington College Study, which looked at the influence of the college experience on social and political beliefs. He was also the first to document the effects of proximity on acquaintance and attraction. Newcomb founded and directed the doctoral program in social psychology at the University of Michigan. A Review of General Psychology survey, published in 2002, ranked Newcomb as the 57th most cited psychologist of the 20th century.