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Theodore Levitt
German-American economist and professor at Harvard Business School (1925-2006) · Germany · On the map · Academics · Died at 81
Theodore Levitt was a German-born American economist and a professor at the Harvard Business School. He was editor of the Harvard Business Review, noted for increasing the Review's circulation and popularizing the term globalization.
Theodore Levitt is read about 39 times a day, in 17 languages.
A typical day, 30 days to 15 June 2026
The middle day of the days counted, so one week of news cannot move it. The line under it is the last 60 days, one point a day.
Something wrong?About this person
In 1983, he proposed a definition for corporate purpose: "Rather than merely making money, it is to create and keep a customer".
Country
Germany
Category
Academics
Type
Academic
Status
Deceased
Dates
Lived 1925 to 2006 · aged 81
