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Theodore Levitt

German-American economist and professor at Harvard Business School (1925–2006)

Fame50.5
Momentum3.1
Wikipedia1.1K

Lived 1925–2006, aged 81Germany

Germany AcademicsAcademic

Wikipedia
17 languages
Cross-language footprint
Era
1925–2006
Aged 81

Summary

Updated 2026-06-16

Theodore Levitt was a German-born American economist and a professor at the Harvard Business School. He was editor of the Harvard Business Review, noted for increasing the Review's circulation and popularizing the term globalization. In 1983, he proposed a definition for corporate purpose: "Rather than merely making money, it is to create and keep a customer".

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Fame

Stable

50.5

Composite of search demand, mentions, audience & graph footprint.

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Momentum3.1

Historical17.1

Source confidence60.0

Completeness55.0

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Wikiquote
website · it.wikiquote.org
Low confidence
ثيودور ليڤيت
wikipedia · arz.wikipedia.org
Low confidence
Theodore Levitt
wikipedia · de.wikipedia.org
Low confidence

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