Simone Giertz
Swedish inventor and maker · Sweden · On the map · Creators · Born 1990 · age 36
She built a helmet that brushes your teeth badly, a breakfast machine that flings food, and a Tesla pickup truck before Tesla did - comedic inventions that turned intentional failure into a genre and made millions watch robots do simple tasks wrong.
Simone Giertz is read about 144 times a day, in 24 languages.
A typical day, 30 days to 6 November 2026
The middle day of the days counted, so one week of news cannot move it. The line under it is the last 400 days, one point a day.
Something wrong?People around Simone
Family
Simone GiertzIs this everyone?
Only relatives with a profile here are drawn, so a family can be larger than this. A line here can also be wrong.
Correct this familyAlso in Deutsch
Media & music
Photos 8
On YouTube
2.9M subscribersIn their own words 2
, I’ve shied away from the ‘women in tech’ question because it’s always what people ask about.
I think I’ve kind of carved out a sweet spot for myself by combining science and comedy. To me, it’s like putting syrup in your medicine.
About this person
Simone Giertz taught herself robotics while studying advertising in Stockholm, launched her YouTube channel in 2013, and posted her first robot video in August 2015. The tooth-brushing helmet, "The Breakfast Machine", and "The Wake-up Machine" each hit a million views by late 2015, earning her the nickname "Queen of Shitty Robots". A lipstick robot in February 2016 caught Adam Savage's eye and brought her to California to work on Tested.com; she appeared on The Late Show with Stephen Colbert and gave a TED talk. Diagnosed with a noncancerous brain tumor in April 2018, she posted through two rounds of treatment and shifted toward useful designs - the Every Day Calendar, a habit tracker she funded on Kickstarter during recovery. In June 2019 she documented Truckla, converting a Tesla into a pickup truck with collaborators, and Tesla invited her to their official truck launch. She opened the Yetch Store in 2022, selling her designs: a jigsaw puzzle with a piece missing on purpose, a folding hanger, and other deliberate provocations that kept the comedy but dropped the shitty part.
