Roberto Justus
✓ Source-basedrisingBrazilian businessman
in BrazilRoberto Justus built a name in Brazilian business and then carried it into television, where the boardroom became the set and deal-making turned into prime-time drama.
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Business Professionals from Brazil 6
About this person
Born 30 April 1955, Justus came up through investment and enterprise in Brazil, carving out a reputation in the business world before the camera found him. The move to television personality let him play a version of himself - the executive, the closer - for a national audience. He became known for both: the actual deals and the televised theater of them. The two roles fed each other, and the line between businessman and performer blurred until it hardly mattered which came first.
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