Rip Esselstyn

Rip Esselstyn is an American health activist, food writer, and former firefighter and triathlete. He is an advocate of a low-fat, whole-food, plant-based diet that excludes all animal products and processed foods. He calls it a "plant strong" diet, a term he has trademarked. He is the author of The Engine 2 Diet (2009), My Beef With Meat (2013), Plant-Strong (2016), and The Engine 2 Seven-Day Rescue Diet (2017). Esselstyn is the founder and CEO of PLANTSTRONG, a company focused on whole food, plant-based nutrition and combating the rise of ultra-processed foods.