Regis McKenna
✓ Source-basedstableAmerican marketer
Fame43.9
Momentum1.7
Languages7
In century#120,004
Regis McKenna is an American marketer in Silicon Valley and introduced some techniques today commonplace among advertisers. He and his firm helped market the first microprocessor, Apple's first personal computer, the first recombinant DNA genetically engineered product, and the first retail computer store.
Academics from United States 6
About this person
Country
United StatesCategory
Academics
Type
Academic
Status
living
Dates
Born 1939 · age 87
Written about in
7 languages
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