A hip-hop track called "Fendi" turned a Russian-Uzbek singer into the highest-paid TikToker in Russia - a rare crossover where a song becomes a social-media engine.
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Rakhim Abramov was born 15 March 1998 in Uzbekistan and built a dual career as a hip-hop artist and vlogger in Russia. "Fendi" became the track that shifted him from performer to platform phenomenon, the kind of viral hit that feeds itself across short-form video. The song's reach handed him the top TikTok earner spot in the country, a position that blurs the line between musician and content creator. He now operates in both lanes - recording artist, social media fixture - each one amplifying the other.
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