Percy Savage
Australian fashion publicist (1926-2008) · Australia · On the map · Designers · Died at 81
Donald Percival Savage was an Australian fashion publicist, designer, artist, raconteur and bon viveur. He left Australia as a 20-year-old, and spent the rest of his life living and working in Europe.
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Percy Savage is read about 3 times a day.
A typical day, 30 days to 31 October 2026
The middle day of the days counted, so one week of news cannot move it. The line under it is the last 60 days, one point a day.
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About this person
He was the first person to be employed in a public relations capacity in haute couture and is considered to be the original inspiration and instigator of celebrity fashion publicity. During the 1950s and 1960s, Savage was regarded as 'the undisputed prince of public relations for the Paris fashion world.'
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