Paul Margulies

Paul Eli Margulies (1935–2014) was an American writer, philosopher and advertising-industry creative director. Margulies wrote jingles like "Plop, Plop, Fizz, Fizz, Oh What a Relief it Is!" and invented tag lines such as "I can't believe I ate the whole thing". A graduate of Dartmouth with a degree in philosophy, Margulies retired at an early age to write about philosophy.