Nikkie de Jager
Dutch video blogger and make-up artist · Netherlands · On the map · Creators · Born 1994 · age 32
A Dutch makeup artist who turned a half-face beat into a movement: one 2015 video splitting her face between bare skin and full glam sparked thousands of copycats and redefined how beauty tutorials could push back.
Nikkie de Jager is read about 452 times a day, in 29 languages.
A typical day, 30 days to 4 November 2026
The middle day of the days counted, so one week of news cannot move it. The line under it is the last 400 days, one point a day.
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Media & music
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On YouTube
15.4M subscribersAwards
About this person
Nikkie de Jager was born 2 March 1994 and built a following online as NikkieTutorials, posting makeup work to YouTube. In 2015 she uploaded "The Power of Makeup," a video showing one side of her face bare and the other fully made up. The split-screen format caught fire, inspiring a wave of similar videos across the platform and pushing de Jager into wider visibility. She's since worked as a model and makeup artist, riding the momentum of that single clip into a career that straddles tutorial and spectacle.
