Martin Lindstrom
Danish author · Denmark · On the map · Writers · Born 1970 · age 56
Martin Lindstrom (Lindstrøm) is a Danish author and Time magazine Influential 100 Honoree.
Martin Lindstrom is read about 13 times a day, in 10 languages.
A typical day, 30 days to 11 July 2026
The middle day of the days counted, so one week of news cannot move it. The line under it is the last 60 days, one point a day.
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He has written eight books including Small Data: The Tiny Clues that Uncover Huge Trends, Buyology - Truth and Lies About Why We Buy, Brandwashed - Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, his first title written for consumers, for which Lindstrom conducted a $3 million word-of-mouth marketing experiment, and 2021 released The Ministry of Common Sense. Brandwashed was inspired by the 2009 film, The Joneses - to study the effects of social influence on purchasing decisions.
