Martin Lindstrom (Lindstrøm) is a Danish author and Time magazine Influential 100 Honoree.
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Writers born in the 1970s 6
About this person
Martin Lindstrom (Lindstrøm) is a Danish author and Time magazine Influential 100 Honoree. He has written eight books including Small Data: The Tiny Clues that Uncover Huge Trends, Buyology - Truth and Lies About Why We Buy, Brandwashed - Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, his first title written for consumers, for which Lindstrom conducted a $3 million word-of-mouth marketing experiment, and 2021 released The Ministry of Common Sense. Brandwashed was inspired by the 2009 film, The Joneses - to study the effects of social influence on purchasing decisions.
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