in MexicoMariand Castrejón - known online as Yuya - built one of the most-watched beauty channels on YouTube from Mexico, turning makeup tutorials into a platform that reached tens of millions across Latin America and beyond.
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On YouTube
24.5M subscribersAwards 4
In their orbit 1
Connected to Mariand 6
About this person
Born March 13, 1993, Mariand Castrejón started filming beauty content under the name Yuya and found an audience that scaled faster than almost anyone in Spanish-language YouTube. Her tutorials and product reviews became appointment viewing for a generation learning technique through a screen. The channel grew into something closer to a media brand than a hobby, with the subscriber count climbing into the tens of millions. She turned the bedroom-vlogger format into a career that redefined what influence looked like in Latin American digital culture.
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