Lilly Daché
Fashion designer (1898-1989) · France · On the map · Designers · Died at 91
Lilly Daché was a French-born American milliner and fashion merchandiser. She started her career in a small bonnet shop, advanced to being a sales lady at Macy's department store, and from there started her own hat business. She was at the peak of her business career in the 1930s and 1940s.
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Her contributions to millinery were well-known custom-designed fashion hats for wealthy women, celebrities, socialites, and movie stars. Her hats cost about ten times the average cost of a lady's hat. Her main hat business was in New York City with branches in Paris. Later in her career she expanded her fashion line to include dresses, perfume, and jewelry.