Li Ziqi
Chinese food blogger · China · On the map · Creators · Born 1990 · age 36
She films herself making everything from scratch - soy sauce fermented in jars, furniture built by hand, meals grown from seed - in the mountains of rural Sichuan, and the quiet precision pulled enough eyes to break a world record.
Li Ziqi is read about 224 times a day, in 18 languages.
A typical day, 30 days to 4 November 2026
The middle day of the days counted, so one week of news cannot move it. The line under it is the last 400 days, one point a day.
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Media & music
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On YouTube
33.8M subscribersAwards
About this person
Li Ziqi was born on 6 July 1990 in Pingwu County, a rural stretch of north-central Sichuan. Her videos document food and handicraft work using traditional Chinese methods: basic ingredients, old tools, slow processes shot in her hometown. The format found an audience well past China's borders. By February 2021, she held the Guinness World Record for most subscribers on a Chinese-language YouTube channel. The videos never explain themselves - she simply works, the camera watches, and millions keep returning to see what she'll build or grow next.