Lasse Diding
Swedish hotel entrepreneur and celebrity · Sweden · On the map · Business Professionals · Born 1953 · age 73
Lasse Gunnar Diding is a Swedish hotelier, entrepreneur and writer. He operated Hotell Gästis (1987-2018) and Hotell Havanna (2013-2018) in Varberg. In 2007, Diding was named Entrepreneur of the Year in Varberg.
Lasse Diding is read about 62 times a day, in 6 languages.
A typical day, 30 days to 19 October 2026
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He is well-known in Sweden due to his frequent use of Vladimir Lenin in naming things: in addition to opening the Lenin Spa at Hotell Gästis and being the founder of the Lenin Award, Diding has proposed to name a football stadium and a public park in Varberg after Lenin. In 2017, he was a part of the documentary Revolution: 100 years young by the Russian television network RT. 1 January 2023, Lasse Diding opened Leninland in Varberg. The establishment welcomes writers in residence and claims to be a “cultural free zone for free-thinking writers and journalists on the left”.
