Jörmundur Ingi Hansen

Jörmundur Ingi Hansen is an Icelandic neopagan leader, designer, businessman and clothing retailer. Trained as a sculptor and known as a prominent member of Reykjavík's hippie scene, he co-founded the Icelandic neopagan organization Ásatrúarfélagið in 1972, co-creating its rituals, liturgy and clothing. From 1994 to 2002, he led the organization, holding the title allsherjargoði; during his time in office, Ásatrúarfélagið experienced significant membership growth, acquired a building in Reykjavík and constructed a pagan burial ground designed by Jörmundur. An internal conflict led to his removal from the position, and in 2004 he left and became the leader of a small splinter group.