Jennifer Aaker

Jennifer Aaker is an American behavioural scientist and the General Atlantic Professor and Coulter Family Fellow at the Stanford Graduate School of Business. Her research focuses on the relationship between time, money, and happiness. Aaker also focuses on the transmission of ideas through social networks, the power of story in decision making, and how to build global brands across cultures. She has received the Distinguished Scientific Achievement Award from the Society for Consumer Psychology and the Stanford Distinguished Teaching Award.