Janine Benyus
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Janine M. Benyus is an American natural sciences writer, innovation consultant, and author. After writing books on wildlife and animal behavior, she coined the term Biomimicry to describe intentional problem-solving design inspired by nature.
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About this person
Janine M. Benyus is an American natural sciences writer, innovation consultant, and author. After writing books on wildlife and animal behavior, she coined the term Biomimicry to describe intentional problem-solving design inspired by nature. Her book Biomimicry (1997) attracted widespread attention from businesspeople in design, architecture, and engineering as well as from scientists. Benyus argues that by following biomimetic approaches, designers can develop products that will perform better, be less expansive, use less energy, and leave companies less open to legal risk.
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