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James Vicary

American businessman (1915-1977)

  • Fame43.1
  • Momentum0.0
  • Wikipedia631
Lived 1915–1977, aged 62United States
United States flagUnited States
  • Wikipedia
    8 languages
    Cross-language footprint
  • Era
    1915–1977
    Aged 62
Summary
Updated 2026-08-04

James McDonald Vicary was an American market researcher who pioneered the concept of subliminal advertising with an experiment in 1956, later determined to have been fraudulent. Vicary was unable to ever reproduce the results of his experiments. In 1962, Vicary finally admitted that his subliminal "experiment" had been concocted as a gimmick to attract customers to his failing marketing business.

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The six component signals behind the Fame score, and their ranks across the leaderboards.

Fame
Falling
43.1
Composite of search demand, mentions, audience & graph footprint.
Score components
Historical7.4
Source confidence45.0
Completeness35.0
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