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James Vicary

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American businessman (1915-1977)

United StatesLived 1915 to 1977 · aged 62
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Fame43.1
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Languages8
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James McDonald Vicary was an American market researcher who pioneered the concept of subliminal advertising with an experiment in 1956, later determined to have been fraudulent. Vicary was unable to ever reproduce the results of his experiments.

Also inDeutsch

About this person

James McDonald Vicary was an American market researcher who pioneered the concept of subliminal advertising with an experiment in 1956, later determined to have been fraudulent. Vicary was unable to ever reproduce the results of his experiments. In 1962, Vicary finally admitted that his subliminal "experiment" had been concocted as a gimmick to attract customers to his failing marketing business.

Country
United States
Status
deceased
Dates
Lived 1915 to 1977 · aged 62
Written about in
8 languages

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