Hugo Boss is read about 886 times a day, in 33 languages.
A typical day, 30 days to 20 October 2026
The middle day of the days counted, so one week of news cannot move it. The line under it is the last 395 days, one point a day.
Something wrong?The fashion house carries the name of a Nazi Party member whose factory used forced labor to produce SS and Wehrmacht uniforms during the Second World War.
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About this person
Hugo Ferdinand Boss was born 8 July 1885 in Germany and built a clothing business that would outlive him by decades. He joined the Nazi Party in 1931 and stayed in until the regime fell. During the war his company drew workers from occupied territories and POW camps to manufacture military uniforms for the Schutzstaffel and Wehrmacht. He died 9 August 1948. The brand that bears his name became a global fashion house long after his death.
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