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Herta Herzog
American social scientist (1910-2010) · Austria · Died at 99
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Something wrong?Herta Herzog-Massing was an Austrian-American social scientist specializing in communication studies.
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About this person
Herta Herzog-Massing was an Austrian-American social scientist specializing in communication studies. Her most prominent contribution to the field, an article entitled "What Do We Really Know About Daytime Serial Listeners?", is considered a pioneering work of the uses-and-gratifications approach and the cognitive revolution in media research. She was married to Paul Lazarsfeld, and later to Paul Massing, and was stepmother to Lazarsfeld's daughter, MIT professor Lotte Bailyn.
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