Harley Earl

Harley Jarvis Earl was an American automotive designer and business executive. He was the initial designated head of design at General Motors, later becoming vice president, the first top executive of a major corporation after previously working as a designer. He was an industrial designer and a pioneer of transportation design. A coachbuilder by trade, Earl pioneered the use of freeform sketching and hand sculpted clay models as automotive design techniques. He subsequently introduced the "concept car" as both a tool for the design process and a clever marketing device.