George Ritzer
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George Ritzer is an American sociologist, professor, and author who has mainly studied globalization, metatheory, patterns of consumption, and modern/postmodern social theory. His concept of McDonaldization draws upon Max Weber's idea of rationalization through the lens of the fast food industry.
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Marx's insight of a century-and-a-half ago was not only highly prescient, but is far truer today than in Marx's day.
Chapter 1, Global Liquids, Flows, and Structures, p. 6
One important point about the idea that there are multiple globalizations is the fact that it further complicates the whole idea of finding a point of origin for globalization.
Chapter 2, Global Issues, Debates, and Controversies, p. 47
The polar view, as it was for Marx, is that it was not material factors, but rather ideal factors, that are the main drivers of globalization.
Chapter 2, Global Issues, Debates, and Controversies, p. 47
Academics from United States 6
About this person
George Ritzer is an American sociologist, professor, and author who has mainly studied globalization, metatheory, patterns of consumption, and modern/postmodern social theory. His concept of McDonaldization draws upon Max Weber's idea of rationalization through the lens of the fast food industry. He coined the term in a 1983 article for The Journal of American Culture, developing the concept in The McDonaldization of Society (1993), which is among the best selling monographs in the history of American sociology.
Text from Wikipedia, CC BY-SA 4.0
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