George Ritzer
American sociologist · United States · On the map · Academics · Born 1940 · age 86
George Ritzer is an American sociologist, professor, and author who has mainly studied globalization, metatheory, patterns of consumption, and modern/postmodern social theory. His concept of McDonaldization draws upon Max Weber's idea of rationalization through the lens of the fast food industry.
George Ritzer is read about 58 times a day, in 21 languages.
A typical day, 30 days to 6 November 2026
The middle day of the days counted, so one week of news cannot move it. The line under it is the last 104 days, one point a day.
Something wrong?A life in dates
Media & music
Photos 1
In their own words 4
, One important point about the idea that there are multiple globalizations is the fact that it further complicates the whole idea of finding a point of origin for globalization.
In the end, the key point is that in gaining a better understanding of these processes, we gain a more nuanced and sophisticated sense of the fundamental nature of globalization.
It was the mass sale and distribution of novels and newspapers that was critical to the rise of the imagined nation.
About this person
He coined the term in a 1983 article for The Journal of American Culture, developing the concept in The McDonaldization of Society (1993), which is among the best selling monographs in the history of American sociology.
