Everett Rogers

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American academic

United StatesLived 1931 to 2004 · aged 73

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Everett M. "Ev" Rogers was an American communication theorist and sociologist, who originated the diffusion of innovations theory and introduced the term early adopter. He was distinguished professor emeritus in the department of communication and journalism at the University of New Mexico.

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The diffusion of innovations according to Rogers. With successive groups of consumers adopting the new technology (shown in blue), its market share (yellow) will eventually reach the saturation level.

About this person

Country

United States

Status

deceased

Dates

Lived 1931 to 2004 · aged 73

Wikipedia

14 languages

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